All The Feels

What problem are you solving? Do you need to inform employees of meetings and company events (internal facing signage) or are you promoting your brand to potential customers (external facing signage)? Do you need to display your cafeteria menu or guide people throughout the building? There must be a reason you purchased your signage in the first place. Knowing the answers to these questions will help you find a solution to achieve your goal.

Mood

  • Displaying a company kudos might trigger a response where “John” congratulates “Jill” when he passes by her in the hall.
  • A simple “Good morning” message might help shape the rest of someone’s day
  • Beautiful imagery inspires and beautiful imagery created by your own team or classmates encourages

Vibe

Lighten up.  Serious / important content should be reserved for serious and important alerts, infuse the rest with some light hearted humor and warmth.

Imagery

If you’ve got nothing to say (which I find hard to believe) bring the outdoors in. Display beautiful imagery of exotic locations, if it’s winter, warm up the office with some sunny beaches. Imagery can help enhance the atmosphere of your space and gives viewers a break from constant content (which in turn makes the content more fresh when it is displayed).