You can help define the atmosphere of your environment by how you communicate in that space. (Yes, you have that much power.) Think about the dreaded Monday morning feeling we all know. What if you could change the way people feel about Monday mornings just by displaying the right content when they walk in the door! The way we communicate in general, in everyday life, affects those around us. A bad mood can spread like a bad virus. If you take that analogy and apply it to how you communicate on your digital signage, you could spread good vibes as fast as warm butter on toast.
Let your personality show. Nothing says stale like “generic” … allowing your brand to come through in ALL your communications is important, be sure DS doesn’t get left behind.
Our world is an isolated one. Creating community is more important than ever before. We can do this with the right atmosphere through DS.
What problem are you solving? Do you need to inform employees of meetings and company events (internal facing signage) or are you promoting your brand to potential customers (external facing signage)? Do you need to display your cafeteria menu or guide people throughout the building? There must be a reason you purchased your signage in the first place. Knowing the answers to these questions will help you find a solution to achieve your goal.
Lighten up. Serious / important content should be reserved for serious and important alerts, infuse the rest with some light hearted humor and warmth.
If you’ve got nothing to say (which I find hard to believe) bring the outdoors in. Display beautiful imagery of exotic locations, if it’s winter, warm up the office with some sunny beaches. Imagery can help enhance the atmosphere of your space and gives viewers a break from constant content (which in turn makes the content more fresh when it is displayed).